What happens when Standard Industries, one of the world’s largest roofing companies, decides to move in to the residential solar business? As Fast Company noted, it means the conversation around solar is about to change.

Around 5,000,000 homes getting a new roof annually in the US but fewer than 300,000 get solar roofs. GAF Energy was founded to help make solar a standard option and change the conversation for roofers and homeowners. As our President, Martin DeBono notes, “Standard Industries saw a chance to shift the conversation around rooftop solar to show contractors and consumers that your roof is valuable real estate that can be put to good use.”

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