Forbes’ Amy Feldman profiles the launch of Timberline Solar™, exploring how GAF Energy is bringing solar energy to the masses. A direct competitor with Tesla’s solar tile, researchers at the GAF Energy R&D center in San Jose have been tinkering with the design of the Timberline Solar Energy Shingle™ for the past two years.
“Everybody who has put solar up has tried to do it by going around the roof. You have waterproofing problems, and it’s ugly too. It doesn’t make for very good roofing,” says David Millstone, co-CEO of Standard Industries, the nation’s 65th largest privately owned business. “So we had to invent almost everything as we were going along.”