Forbes’ Peter Kelly-Detwiler profiles GAF Energy’s strategy for transaction efficiency. By working directly with contracted roofers, homeowners who are already in the market for a roof replacement can create an opportunity for solar installation that will generate both income and energy.
Kelly-Detwiler states, “DeBono’s goal was to create what he calls ‘the world’s first truly sustainable solar company,’ one that doesn’t need to rely on tax credits or financial engineering—such as leases or purchase power agreements – to offer a compelling value proposition.”